Bacardi® at Home
Social campaign
As the pandemic continued on in 2021, consumers awaited to return to their neighborhood bars. Bacardi sought to show consumers that Bacardi rum was the perfect addition to any at-home bar. Providing minimal branding elements and product images, Bacardi asked my team to create a fun video ad campaign that showcased how to enjoy their rum at home.
Made at Vidmob.
Art Direction by Kaylorza
Creative Direction by Debbie Mudd.
Animation by Joss Horne.
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I was responsible for collaborating with the creative director to create mockups and storyboards. Once my final design was approved by client, I worked with the animator to direct the motion of all ads.
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Our biggest challenge with this project was to make stock footage feel as if it were branded material. Through the design and animation we created a cohesive campaign built from stock elements.
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We created 2 initial concepts. These concepts were used to showcase 4 different cocktails, resulting in 8 ads total. The ads ran primarily targeting a German audience.
