I was responsible for the initial conceptualization and visual mockups. I conveyed these ideas to the animation team and oversaw post-production.

I felt inspired by the brightly colored, minimalistic lifestyle photography featured throughout the catalog. I wanted to bring these single scenes together into one large, endless room.

Six different video concepts played across the NASDAQ billboard in Times Square for two weeks. A few blocks down, two additional concepts played across a dual-screened billboard. After the billboard debut, the concepts were further edited to be sharable across social media as promoted ads.