Ya Heard Dat was truly a passion project for all involved. During the two years I worked on the project, I wore many different hats. During production, I was responsible for directing the camera crew and operating a multi-camera switcher. In post-production I was responsible for creating all social media posts, communicating with artists and audio engineers, creating our brand look, and video editing.

New Orleans’ music is often categorized into one genre; jazz. While there’s nothing wrong with jazz, it’s only a small portion of the music available in New Orleans. After spending my teens attending underground shows, I felt inspired to give these acts the global recognition they deserve.

Ya Heard Dat published 23 music videos for 8 artists total. Videos were circulated in artists’ promotional materials, social media, and websites.